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IKEA - COMPETITOR


Ikea has recently released a new augmented reality 
app which is a similar route I want to go in, making this a potential competitor. By using AR it creates a new way to shop at home. It allows users to see their furniture before they buy and see how it fits into their home. Computer generated images of their products can be placed right into the users living room on both the IKEA app and mine. 

The way I can ensure that I am different is the fact that I am adding another layer of interaction. My app will allow the users to chose what the product looks like and personalise it to their own taste. I hope to include a range of pre made designs which can be made into a rug of any shape and size. I am also featuring the option to drag and resize the 3d objects and this another thing that the IKEA app doesn't do. 

 The overall app itself is a strong competitor and the design looks very professional and it is something that I will refer to when considering the UX and UI design of my app.

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